Laura Benjamin
Brands that resonate are brands that win.
Hi, I’m Laura. And for over 20 years I've created strategic brands and marketing systems to help businesses profit and grow.
Over 20 Years of Brand Success Stories
The Impact of a data-driven brand
What does a strong brand strategy do for your business?
A sample of the measurable impact of a great brand and marketing strategies I have implemented:
59% increase in YOY conversions on an ecommerce website
Increase leads generated from website from 2-3/mo to 5-10/wk for a regional construction contractor
35% open / 3.5% CTR email mktg (vs 19.7% / 1.7% nat'l avg) for a property manager
Most of my engagements have paid for themselves through growth in the first 12-24 months after launch.
Position for Success
Streamline your Marketing System
In addition to new and refreshed brands, I am available as an ongoing marketing strategist, including monthly KPI review, distributed team management, and strategic implementation.This option is best for businesses owners that want an effective marketing director, creative director, or project director who will build a plan and get it done - without friction, and without needing to hire that person in-house. Examples include:
Run a client's marketing system as a fractional CMO and provide a single-stream monthly report on KPIs and strategic plans for the next month
Client-side director for a website project, for clients not knowledgable about how to speak developer or get a specific result from a new website build
On-site creative direction for a product photo shoot to ensure it aligns with brand and communication goals
I am also able to assist in an advisory capacity for start-ups and bootstrapped entrepreneurs who prefer to self-implement.
Effective marketers don't begin with a solution.
Instead, we begin with a group we seek to serve, a problem they seek to solve, and a change they seek to make.
-Seth Godin
Customer-first strategy
Everything starts with knowing your customer base.
The Customer Avatar and Customer Journey are at the center of everything I do.
You'll better understand who your customer is and what drives their decisions
You'll have hard data that refutes or validates assumptions about your audience
You'll understand what's working and where opportunity exists for positioning with your customer base through a Communications Audit and Competitive Analysis
Discover ➡ Define ➡ Design ➡ Deploy
I've been developing and refining this process over 20 years. The result? We'll be empowered to make strategic decisions about your business, from effective communication strategies and an engaging brand, to a system that drives tangible results.
Services & Capabilities
Strategy
Strategic Planning
Customer Profile & Value Journey
Marketing & Sales Funnel
Materials Audit
Branding
Campaign Planning
Logo & Visual Identity System
Messaging
Brand Guide
Design & Digital
Website UX
Mascot Development
Automation Systems
Inbound & Social Strategy
Implementation
Revenue Operations
KPIs & Campaign Management
Vendor Coordination
Ongoing Strategic Advisory
We knew we needed a renewed focus on marketing to stand out in front of our global competition. Laura’s blueprint provided a plan and a way forward to build a globally competitive brand.
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Jennifer McBride, VES
More than anyone else, Laura took the time to understand us. She was able to develop a cohesive brand identity and marketing strategy that spoke to who we are and what we are about.
As someone who admits to knowing little about strategic marketing, I was impressed with Laura’s ability to present a plan that I could understand and follow. Laura walked us through the plan step-by-step with a well-designed and professional presentation that was unique to our business and our market.
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Shawn Rauckman, PHD Academy
At the conclusion of our project, the large rebrand of an older company, the result was a 40% increase in conversion - so it was a major win.
We know we can rely on Laura to execute the whole side of the brand marketing part of our business.
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Casey Havenor, K-9 Dryers
As our company grew we found greater hurdles in trying to get our ideal kinds of customers. There were a lot of other companies starting to see us as a competitor and we needed to be ready to take them head on. Laura showed us a great, step by step way for us to build a brand to take on and dominate the competition.
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Becki Rockow, Rock & Tait Exteriors
Let's connect.
Sorry, I am not currently accepting new clients. The form below is paused and will not deliver emails to me at this time. It is being left intact in the event my commitments change in the future.Please consider checking back in the future, and thank you for your interest!If you're looking for guidance for the next stage of your brand strategy, email me using the form below and I'll reply within a day.I'm looking forward to speaking with you further.
© 2024 Laura Benjamin LLC. All rights reserved.
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