Great Reads

These are a selection of my favorite books and articles on business, marketing, branding, and personal growth.


Influence: The Psychology of Persuasion

Robert Cialdini’s original book is a must-read if your goal is understanding how people make decisions and build relationships with others. His methods have helped me in everything from sales and marketing, to managing employees, to ultimately getting to a yes in my professional life when I need it the most.

Cialdini has written several books that expand on the six methods. Start with Influence, and if you like this one, read Yes! 50 Scientifically Proven Ways to be Persuasive and Pre-Suasion: A Revolutionary Way to Influence and Persuade

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The 5 Stages of Small Business Growth (Article)

Let’s be honest. Starting, growing, and succeeding with a small business is brutally hard. Most don’t make it past the first five years, and even fewer make it to ten.

The Five Stages of Small Business Growth (free read/article limit) is an accurate look at journey from an operational standpoint – and from my work with hundreds of different small businesses over the years, the patterns Churchill and Lewis reveal are accurate and persistent.

I’ve leaned on this framework more times than I can count – and it’s the closest thing you’ll find to a roadmap for what’s ahead in your small business’s development.

If you want to know what’s ahead for your small business, I can’t recommend strongly enough that you read this article, print it out, and refer to it regularly.

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The 4-Hour Work Week

Productivity and business geeks already know and follow Tim Ferriss, and you should too. I finally gave this one a read years after reading Gerber’s The E-Myth Revisited, and this was the perfect companion. Using the lessons here helped me restructure my first business so that I could follow the path and find the freedom I’d always wanted.

Starting a business takes a lot of time, energy, passion, and commitment. The 4-Hour Work Week should be your endgame.

Feeling trapped in a job instead of like you’re running a business? The promised land of the entrepreneur is in these pages.

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The 7 Habits of Highly Effective People

This one is probably a no-brainer to you. Likely, Covey was something you read for a High School class as I did, before turning in your report and then promptly filing the lessons away in your mind.

If it’s been a while, or if you’ve gone through life and never quite gotten to reading The 7 Habits of Highly Effective People, it’s time to dust this one off for a fresh read.

One of my colleagues describes entrepreneurship as the greatest personal development journey you’ll ever go on. And for that reason, I recommend revisiting Covey for yourself every couple of years just to keep these lessons fresh and in the front of mind.

Simply put, they’re the right lessons. They work. From understanding goal setting and the personal development process, to understanding how to build richer, deeper connections with others, there’s simply no better resource I’ve found than Covey’s 7 lessons.

As we go through life and our perspective changes, so to do the ways we understand how to make effective, positive change happen in our lives. Take another look and you might be surprised what different takeaways you’ll find now than the last time you gave it a good read.

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