This is THE book that pivoted my career into branding and marketing, and the one that I recommend to anyone who wants to understand how branding can be used in building relationships with your customers. The lessons I learned in this book more than a decade ago have been foundational to how I work to build brands, marketing systems, and customer-centric businesses.

Written in 2003, some of the references are dated but the lessons continue to be relevant. In branding and marketing, it’s vitally important to understanding your best kind of customer and be seen as the only answer. To focus on who they are – what desires and needs drive them. Purple Cow is an afternoon read that will be transformative to your mindset about what a great brand can do.