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“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.” – Seth Godin

Why are you in business?

If you’re like me, you believe that what you do is putting a dent in the world. It’s having an impact in its own small way. And the product or service you provide is making your customers’ lives better.

I’ll have to write more about this but I think this is the general direction and tone of this page.

Building Systems to Grow

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Check out the guides on this page that will get you started in building your systems. Subscribe to my YouTube Channel or Email List for more weekly content, and to get early access to my class when that’s available in Q2 2021.

Did you recently start your business?

If you’re under 2 years in business or even just in your planning stages, it’s vitally important to understand your MVP, your audience, and your offer. Start with these topics:

Developing an MVP

Audience Profiling & Validation 101

Understanding and Developing your Core Offers

When do I start branding & differentiating?

What if I have to pivot?

STARTING FROM SCRATCH

Customer Avatar

How do you take what you know about a customer base and turn it into actionable marketing?

Download the Customer Avatar Kickstart and start putting all that good stuff churning around in your head to use as the foundation for your brand and marketing.

Get Access ⟶

Brand Marketing Primer

Things going well with your business and looking to grow? Here are some of the best resources to help you

How do I build a message with impact?

What is a Brand and why should I care?

Branding vs Re-Branding – Which is right for me?

What does a marketing system look like?

About Me

After 18 years in branding and marketing, and 10 of those as an entrepreneur and business owner, I stepped down from day to day leadership of my company and started advising and building strategies with other entrepreneurs working to grow their businesses.

My goal is to help new companies start with the right mindset, turn existing businesses into valued brands, and guide business owners with strategies to get better – measured – and consistent – marketing results.

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How to Work with Me

If you need my one-on-one help with a marketing challenge or building a system, here’s how I work with clients.

Hire Laura ⟶