“Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.” – Seth Godin
Why are you in business?
If you’re like me, you believe that what you do makes a difference in the world. Your business exists to make an impact – large or small – and make your customers’ lives better.
You’re passionate, driven, and you know you can do it better than anybody else.
Build smart systems to work smarter, not harder.
Small business startup and growth is incredibly difficult, but you’ve stepped up to the challenge. You’ve seen initial success. But then you plateau – either in growth or in your own time and resources.
You’re making it up the hill, but how far is it to the other side? You got into business to escape the 9-5 but now you’re working harder than ever. How can you start taking things off your plate and build systems that run your business, rather than having it all rest on your shoulders? How do you even measure progress toward your goals?
The right systems, and the right guide, can make all the difference.
Core to the success of your business are your communication systems: Marketing. Branding. Customer Strategy. Content and Design. These are my areas of focus, to build out a system with you that helps you laser-focus on your best type of customer, communicate your message, create resonance with your brand, and create a measurable – and repeatable – leads and sales system.
Build the brand you and your customers love
Your customers deserve a frictionless experience with your brand. You deserve a guide to working smarter, not harder. And my goal is to help you build systems to find freedom and success, while avoiding the pitfalls I hit along the way.
There’s no big secret to it.
Small business startup is difficult and can feel lonely – but you don’t have to go it alone.
Did you recently start your business?
If you’re under 2 years in business or even just in your planning stages, it’s vitally important to understand your MVP, your audience, and your offer. Start with these topics:
– Understanding Minimum Viable Product – Your Secret Weapon for Startup Success
– Who do I sell to? Understanding your audience and validation. [Coming Soon]
– How do I turn product ideas into Core Offers? [Coming Soon]
– When do I start branding & positioning? [Coming Soon]
– What if I have to pivot? [Coming Soon]
Brand Marketing Primer
Things going well with your business and looking to grow? Here are some of the best resources to help you
– How do I build a message with impact? [Coming Soon]
– What is a Brand and why should I care? [Coming Soon]
– Branding vs Re-Branding – Which is right for me? [Coming Soon]
– What does a marketing system look like?
After 18 years in branding and marketing, and 10 of those as an entrepreneur and business owner, I restructured my company to free up my time. Now I spend most days developing strategies with entrepreneurs working to achieve the same level of success and personal freedom.
I help new companies start with the right mindset, turn existing businesses into valued brands, and guide business owners with strategies to get better – measured – and consistent – marketing results.
– Subscribe to Laura on YouTube
– See how I help entrepreneurs build brand & marketing systems