Let’s change the world.
Wouldn’t it be great if every day you felt excited about the future of your business? Confident about the systems you had in place for marketing? Knowing you had built a repeatable and reliable process for getting new customers, and a brand that is the envy of your competitors?
As entrepreneurs, we dream of what’s possible, and how we can make our customers’ lives better. We dream of self-fulfillment. We dream of making a dent in the world. We have a burning vision and a passion for delivering an amazing experience at every touchpoint between our brand and our customer.
It’s my goal to help you get there.
Get unstuck, with a clear path forward.
When you started your business, you were probably a lot like me. You had big dreams and saw that you knew you could offer something that was better than anyone else in your market. And you did – with some big wins along the way.
Now, things have changed. You’ve seen some early success and interest, but for some reason things have gotten a bit stuck. You’re pulled in a dozen different directions every day, and that laser-focus you had has splintered.
We only have 24 hours in a day, and you need to be as efficient as you can with each one – especially in a young business. You’re wearing so many hats, and some days it feels like you’re in it all alone.
And yet, you chose this path for a reason. You know you can do it better than anyone else, and that’s why it’s so vitally important you optimize your time, measure everything, and make decisions with confidence.
You’re sticking with it, you’re ready for the next steps, but you’re not sure where to start. Or you’re stuck and need help building the systems and strategies that will do the heavy lifting for you. You know marketing is vital to your business, but you need a clear path and someone to help you build a system so that you’re not spinning your wheels. You need an effective plan that creates repeatable results.
After 17 years in marketing, 10 of those as a business founder and owner, I realized that others could benefit not only from my ability to drill down into an audience’s psychographics and build a brand and marketing system, but also from sharing the lessons and experience I gained in my successes and failures.
I could help lower the ladder and guide other aspiring entrepreneurs to achieve business growth and clarity in their marketing. I could help them discover new ways to think about how to reach their goals and build the kind of business they’ve dreamed of, if only more people knew they existed. I could make entrepreneurship a less lonely journey.
With that vision, I started partnering with clients as a Marketing Strategist and coach.
I also offer a small selection of branding and marketing projects, including identity design, website audit, website design, and brand strategy. Download my Capabilities Deck if you would like information about project work with me.
Starting, Marketing, and Growing a business is tough – but the right advisor can make all the difference.
How much is the wrong decision costing you? Are you wasting time and money on executing a plan that isn’t based in a thorough understanding of your customer? Do your best customers know why you are the best choice for them? That could mean lost market share, lost relevance, and at worst, going out of business.
What’s worse, it’s hard to trust in hiring someone to help. Many so-called advisors haven’t “walked the talk.” They haven’t worked the day-to-day at a business, grown it from scratch, and learned through first-hand experience what works and what doesn’t. They haven’t developed the insight and empathy necessary to enable true guidance and transformation.
I’ve been there. I’ve grown and continue to act in an advisory capacity to my original business. I’ve helped countless others develop their brands and marketing systems. I’ve grown a business from the ground up and been there for every decision, good and bad. I’ve hired advisors myself. And I know the growth and transformation entrepreneurship brings not just for customers – but for us as people.
I help my clients:
- Gain a clear understanding of their customer (and validate their profile)
- Develop or refine their brand, message, and customer experience
- Map the Customer Journey from awareness to first purchase to raving fan
- Build a system and Tactical Toolkit designed to actively guide customers from stage to stage through the Customer Journey
- Boost engagement from digital media and website lead generation
- Measure and improve their results month after month for repeatability and reliability
- Prioritize their efforts and marketing spend for the greatest impact
- Make informed decisions about design, brand, and marketing strategy
How we get it done.
Two Monthly Sessions
In our coaching work together, we will meet for 2 sessions per month. These sessions are 50 minutes in duration, and we focus our time on one of two key efforts:
1. Making progress in your brand marketing system, using a proprietary workbook I’ve been developing and refining since 2008 and through countless client experiences, or
2. Workshopping your biggest priority in marketing, branding, or entrepreneurship.
Between sessions, I’ll provide you with summary goals and notes, as well as action items. It’s your homework – the top 1-2 items between sessions to keep things moving forward and to better focus your time on what will drive the biggest outcomes.
Between calls, send me any questions or marketing/branding items you’d like my recommendations and feedback on. From other clients, I’ve reviewed and provided recommendations on things as varied as flyers, home page designs, survey questions, emails, and more.
In most cases I’ll be back in touch within 24 hours. I’m here to reinforce your goals.
Did something come up that needs immediate and urgent action? Text or call me directly and I’ll hop in a call as soon as I’m available for a quick call.
I don’t waste time or money, and I expect you don’t either. If we decide it’s not a fit, that’s OK. There’s no requirement or commitment other than a 30 days notice to discontinue.
You shouldn’t hire me if…
You’re not passionate, active, and driven to get your business to the next level. I am all three, both for myself and my clients. I want to work with people who are engaged and excited for the future of their business and all the possibility that brings – those ready to power forward and make things happen.
You’re not open to learning and trying new things to get the results you want. If you have all the answers already, what value could I possibly provide? If you’re not where you want to be, taking a different approach can open your mind to why things weren’t clicking in the first place.
You’re looking for instant results or a get-rich quick outcome. Take the time to deeply understand your audience, develop your brand, and build a marketing system. This is the process that gets you there, and we’ll show progress by setting goals and checking in.
I’m your last resort. I’ve helped businesses that have taken a downturn to restructure and get back on the right path, helped new businesses make their first sales, and helped those have stagnated or only seen slow growth to boost forward, but if you’re feeling like this might be a stretch, save your money and instead use my free resources until you feel on more firm footing.
You aren’t willing to put in the effort. I expect that you take action between our calls to keep things moving forward. It’s like learning a musical instrument – my value is teaching you how to play in our time together, in giving you feedback and tools and showing you from my experience on how to maximize your time, but you’ll still need to practice outside of our sessions to get results for the long-term.
Actual Client Feedback
Frequently Asked Questions
What do I get if I join your Advisory program?
By joining the program, you’ll get 2 monthly 1 on 1 calls where we make progress developing your brand marketing system using my workbook or workshop your most immediate concern or issue.
You’ll also get access to me outside of our sessions with office hours to email me for feedback, emergency calls if something comes up, and my help in prioritizing and setting action items for you between sessions.
What kind of results can I expect?
I’ve worked with thousands of clients in various industries using the systems I will teach you and most have succeeded in significantly improving their marketing. If you put in the time and effort, what you learn with me will work for you.
Do we work one-on-one on the monthly calls, or can others join?
Yes, I work directly with you during our calls. You may also bring 1-2 other stakeholders in business strategy, sales, or marketing if you like, however I’ve found the fewer the better in terms of focus and progress during the calls.
Is there any long-term contract or agreement?
No. Cancel anytime with 30 days notice.
Do you have a refund policy?
If you’re asking about a refund policy before joining up, this is probably not the plan for you. When I take on a new client, I’m committing to work hard alongside them toward a better outcome – and I hope for the same. If you’re still not sure, I recommend checking out my free content available on the blog and on my YouTube channel.
Let’s get started
If you think you’re a good fit and ready to invest your time and energy into making change happen, I’d love for you to apply.
After you submit your application, I’ll be in touch to chat with you about your business and to see if we would be a good fit for working together.
Following that call, if it looks like a good fit for us both, I’ll provide the rest of the details about signing up to work with me. There’s no obligation to join even if it looks like a good fit, but this is the process I use to pre-screen for the businesses and owners where I know I can have the biggest impact.
Apply today to get direct, one-on-one help with your brand and marketing and to start making your dent in the world a little deeper.